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Read more about the article Small Business SEO Myths & Realities As We Barrel Toward 2026
Search Engine Optimization

Small Business SEO Myths & Realities As We Barrel Toward 2026

Well, folks, 2025 has been an interesting year for search engine optimization (SEO) so far. AI-generated summaries changed the SERP, resulting in fewer clicks for traditional listings. This reduction in…

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August 15, 2025
Read more about the article Why a Channel-Specific Strategy Is Better Than Trying to Be Everywhere
Strategy

Why a Channel-Specific Strategy Is Better Than Trying to Be Everywhere

In the current landscape, there’s a lot of pressure for your business to be everywhere all at once – Instagram, LinkedIn, Facebook, TikTok, YouTube, Google Ads, SEO, email newsletters, podcasts……

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August 15, 2025
Read more about the article Why Emotional Cues Help Your Message Stick (Without Manipulation)
Newsletters & Email Marketing

Why Emotional Cues Help Your Message Stick (Without Manipulation)

Have you ever seen an ad that made you laugh, tear up, or just feel something, and then – days later – you still remembered it? That’s the power of…

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August 1, 2025
Read more about the article Give the Data Time: Don’t Be Too Hasty with Marketing Decisions
Newsletters & Email Marketing

Give the Data Time: Don’t Be Too Hasty with Marketing Decisions

One common mistake small businesses make is pulling the plug on a marketing campaign too early. It’s understandable. Budgets are tight. So if you’re not seeing immediate results, it can…

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July 31, 2025
Read more about the article Want People to Convert? Embrace the Awkward
Newsletters & Email Marketing

Want People to Convert? Embrace the Awkward

By its very nature, marketing feels awkward. We hear this from small and medium-sized business owners all the time. “I don’t want to sound pushy.” “I feel weird emailing people…

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July 28, 2025
Read more about the article Not Trying to Be a Social Media Influencer? Then Stop Focusing on Views and Clicks
Social Media

Not Trying to Be a Social Media Influencer? Then Stop Focusing on Views and Clicks

If you’re like most small and medium-sized businesses, your ultimate focus probably isn’t trying to become the next viral sensation or land brand deals as a social media influencer. You…

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July 28, 2025
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