How to Target Your Content and Ads to Reach the People Most Likely to Convert

One of the great things about marketing online is the ability to target specific groups of people. You can advertise by a specific geographical area. By sending ads only to those who like or follow you. To people who search using particular keywords. The options are practically endless. Unfortunately, even with this kind of specificity,…

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Co-Founder Juliana Weiss-Roessler Featured on the OutwitTrade Blog

WR Digital Marketing co-founder Juliana Weiss-Roessler was recently featured in the article “How To Start A Social Media Marketing Agency: 17 Agency Owners Share Their Stories” on the Outwit Trade blog. Here’s an excerpt: “What I enjoy most about the industry is the challenge. Technology and trends are constantly changing, so to be successful, you…

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Google Local Reviews

Google Local Reviews Suspended During Outbreak — So Send Your Customers Elsewhere

Google recently announced that they are suspending Google Local Reviews for the duration of the coronavirus outbreak. In other words, if your customers write a glowing review of your business right now, it won’t post.  What happens to reviews that are posted to Google over the suspension? They haven’t said. Yikes. What’s the solution? Stop…

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Co-Founder Juliana Weiss-Roessler Featured on the LegalZoom Blog

WR Digital Marketing co-founder Juliana Weiss-Roessler was recently featured in the article “6 Tips for a Successful Social Media Strategy” on the LegalZoom blog. Here’s an excerpt: Convert Social Media Connections to Email Subscribers If your primary social network disappears tomorrow, you’ll lose all of your connections. Avoid being overly dependent on platforms you don’t…

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Co-Founder Juliana Weiss-Roessler Featured on the Flashpoint Blog

WR Digital Marketing Co-Founder Juliana Weiss-Roessler was recently a featured expert in the article “How to Get Featured Snippets” on the Flashpoint blog. Here’s an excerpt: Make sure you are formatting and structuring your writing appropriately. Write articles in a Q&A format, covering multiple questions related to a single topic. Format each question as a…

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Co-Founder Juliana Weiss-Roessler Featured on the Databox Blog

WR Digital Marketing Co-Founder Juliana Weiss-Roessler was recently featured in the article “9 Ways to Accurately Identify the Target Audience for Your Website” on the Databox blog. Here’s an excerpt: Look at your current audience. Who is currently visiting? How long are they staying? If it doesn’t align with the intended target audience, then you likely…

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Co-Founder Juliana Weiss-Roessler Featured on the SmartrMail Blog

WR Digital Marketing Co-Founder Juliana Weiss-Roessler was recently featured in the article “Email Marketing Trends in 2020: Experts Share Their Visions” on the SmartrMail blog. Here’s an excerpt: Juliana Weiss-Roessler from WR Digital Marketing recommends thinking about how your products can support people in achieving their New Year’s resolutions. The New Year is a time when…

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Co-Founder Juliana Weiss-Roessler Featured on the SmartrMail Blog

WR Digital Marketing Co-Founder Juliana Weiss-Roessler was recently featured on the SmartrMail Blog. Here’s an excerpt: “If you don’t have the time to properly set up email flows in preparation for Black Friday this year, don’t worry. As Juliana Weiss-Roessler from WR Digital Marketing points out, you can still use email marketing now in a way…

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Google BERT’s Impact

BERT is a significant algorithm update from Google — impacting 1 out of 10 searches. So at WR Digital Marketing, we’ve been keeping an eye on news about the update, particularly relating to how content can be written and optimized for it. Here’s a good summary of what we’ve learned… “There’s no optimizing for BERT…

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5 Tips for a Faster Content Approval Process

For many businesses, the main challenge with maintaining a blog or social media account isn’t coming up with ideas. It’s finding the time to write the content or create graphics. That’s where we come in. But we’ve noticed that sometimes another challenge arises: finding the time to review and approve that content. Unfortunately, it does…

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Are Your Tactics for SEO Writing Up-to-Date?

Repetitive language. Awkward phrasing. Clunky sentences. Writing for SEO gets a bad rap for a reason. Websites that are written only to please the Google gods aren’t just painful to read—they’re entirely unnecessary. With over 25 years of combined experience in web writing, we’ve seen the evolution of SEO recommendations—from simple keyword repetition to the…

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