No matter what industry you’re in, your biggest competitor isn’t another company: it’s the market itself. Trends shift. Consumer behaviors evolve. Technology disrupts. The brands who succeed aren’t the ones…
When it comes to using pictures for marketing—whether for a blog, website, social media, or in print advertising—he rules around image copyright are often misunderstood, and the consequences can…
Traditionally, CFOs and marketing teams have lived in very different worlds. While the CFO focuses on numbers, efficiency, and financial health, marketing is often seen as the creative engine of…
Your business is doing okay, but you know it could be doing better. You just need more customers, which means you need to get the word out. So you decide…
Many small business owners decide to save money by taking a DIY approach to design when it comes to branding and marketing. After all, we see how big, successful companies…
Feel like you’re seeing a lot more scams lately? Chances are, you’re probably right. Lately, there have been all kinds of reports about an unprecedented amount of scam attempts, largely…
