Many people think of marketers as “creatives.” Wordsmiths who craft clever, pithy taglines. Designers who make beautiful visual art. And those things can be a part of marketing. But the…
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I spend a lot of time telling businesses not to focus a whole lot on social media marketing. And there’s a good reason for that. The ROI just doesn’t hold…
A few months back, Juliana had the opportunity to hear Kathy and Patrick Terry share about the ups and downs of their journey turning P. Terry’s into a thriving restaurant…
“Brevity is the soul of wit.” - William Shakespeare, Hamlet “Less is more.” - Ludwig Mies van der Rohe, minimalist architect “The more you say, the less people remember.” -…
“So, what is digital marketing?” I get this question a lot when people learn what I do. I used to be surprised by this question. Did people really not know?…
Post three times a week instead of two. Add the exact right hashtags to a post. Change your call-to-action button to a more prominent color. These types of recommendations flood…