Most small and mid-sized businesses treat marketing like a side project. Something you fit in when you can — and if the budget allows. And I get it. It’s very…
A basketball for sale with a price tag of $1,000. Would you buy it? Of course not. That's true even if you saw the perfect Google ad, Facebook post, email…
Many people think of marketers as “creatives.” Wordsmiths who craft clever, pithy taglines. Designers who make beautiful visual art. And those things can be a part of marketing. But the…
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I spend a lot of time telling businesses not to focus a whole lot on social media marketing. And there’s a good reason for that. The ROI just doesn’t hold…
Design is a funny thing. On the one hand, it’s an incredibly useful tool that can help you to connect with people on a visceral level, using shapes and colors…
So-called SEO experts often use SEO scores and scans to scam people into thinking they need to pay to fix their site, when most of the time the “fixes” do…
