When a new season is just around the corner, it’s generally a good time to reevaluate your strategy and make sure you’re ready to deal with any changes. But this year, it’s not just summer you need to be ready for — it’s the accelerating re-opening of our entire country and, to a lesser extent,…
If you search for your business name, it’s likely that Google already shows you a profile for your business in the right column. But have you taken the extra step of claiming that business profile? If not, you’re missing out on opportunities to reach and convert potential customers. In this post, we’ll tell you why…
This month Google is rolling out it’s long-awaited mobile-first indexing for the entire web. What does that mean? What is mobile-first indexing? Do you need to do anything different? First, let’s take a moment to explain mobile-first indexing. Mobile-First Indexing: What Is It? Mobile-first indexing essentially means that, going forward, Google is going to use…
One of the great things about marketing online is the ability to target specific groups of people. You can advertise by a specific geographical area. By sending ads only to those who like or follow you. To people who search using particular keywords. The options are practically endless. Unfortunately, even with this kind of specificity,…
Meta tags. Just the term makes them sound complicated and highly technical. So, when it comes to writing or reviewing them, you may not know where to start. Fortunately, the basics are easy to learn. Here I’ll cover the two meta tags that get the most use and attention: title and description. I’ll share exactly…
Repetitive language. Awkward phrasing. Clunky sentences. Writing for SEO gets a bad rap for a reason. Websites that are written only to please the Google gods aren’t just painful to read—they’re entirely unnecessary. With over 25 years of combined experience in web writing, we’ve seen the evolution of SEO recommendations—from simple keyword repetition to the…