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Category Archives: Case Studies

Case Study: Some Fantastic 2020 Year-End Digital Marketing Results

Case StudiesBy Josh Weiss-RoesslerJanuary 15, 2021

This year was a challenge for so many industries, including digital marketing. People’s internet habits changed drastically last year. So did their needs and concerns. Tried-and-true best practices didn’t always pan out as expected. Because of this, it was a year of trying new things. Staying on top of what was working — and what…

The SEO Value of Refreshing Old Website Content

Case Study: The SEO Value of Refreshing Old Website Content

Blogging, Case StudiesBy Juliana Weiss-RoesslerOctober 8, 2020

Regularly publishing new blogs is a cost-effective way to optimize your site for search engines. But if you’ve been at it for a while, there may be another even more cost-effective strategy: going back and refreshing old website content. How does this work? There’s More Than One Way to Make Content “Fresh” Google prefers “fresh”…

Case Study: Technical SEO Is a Long-Term Project

Case StudiesBy Juliana Weiss-RoesslerSeptember 9, 2020

Has it been a few years since your website was designed? It may be time to take a peek at how it’s currently performing. When a website is first created, it’s optimized for its current content and by current standards.  But over time, “current” becomes outdated. Why? Because new content is added. WordPress theme developers…

Case Study: The Value of a Newsletter Refresh

Case Studies, Newsletters & Email MarketingBy Josh Weiss-RoesslerJune 29, 2020

Recently, one of our clients — Rock Solid Relationship Solutions — came to us for advice on their newsletter. They had been handling it themselves for years but weren’t particularly happy with the engagement rate. It was clear from their high open rate and low unsubscribe rate that their audience was engaged with the content.…

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