This year was a challenge for so many industries, including digital marketing. People’s internet habits changed drastically last year. So did their needs and concerns. Tried-and-true best practices didn’t always pan out as expected. Because of this, it was a year of trying new things. Staying on top of what was working — and what…
Regularly publishing new blogs is a cost-effective way to optimize your site for search engines. But if you’ve been at it for a while, there may be another even more cost-effective strategy: going back and refreshing old website content. How does this work? There’s More Than One Way to Make Content “Fresh” Google prefers “fresh”…
Has it been a few years since your website was designed? It may be time to take a peek at how it’s currently performing. When a website is first created, it’s optimized for its current content and by current standards. But over time, “current” becomes outdated. Why? Because new content is added. WordPress theme developers…
Recently, one of our clients — Rock Solid Relationship Solutions — came to us for advice on their newsletter. They had been handling it themselves for years but weren’t particularly happy with the engagement rate. It was clear from their high open rate and low unsubscribe rate that their audience was engaged with the content.…