As a business owner, it’s hard to know how to respond during an economic downturn. And it’s a drastic understatement to say that the current economic situation we’re in is a bit, well, unprecedented in that regard. Should you hunker down, cut costs, and be defensive? Or is it better to be playing offense during…
Recently, one of our clients — Rock Solid Relationship Solutions — came to us for advice on their newsletter. They had been handling it themselves for years but weren’t particularly happy with the engagement rate. It was clear from their high open rate and low unsubscribe rate that their audience was engaged with the content.…
Marketing during a crisis can feel… weird. You need to make money. But you also don’t want to come across as crass or insensitive. Plus, you genuinely want to keep the relationship with your customers going. And to help in any way that you can. What to do? Ask yourself the same question you would…
In digital marketing, trends come and go. But there are certain strategies that stand the test of time. One that stands head and shoulders above the rest? Email marketing. That’s right. Email. It may not be flashy. It may not get as much press as some newer strategies. But when you look at the stats,…
There’s no hard-and-fast rule for email newsletter length, though a good general rule of thumb is no longer than one printed page or roughly 500 words. If you can accomplish your goals with fewer words, that’s often better. The less time you ask readers to give you, the more likely they are to follow through.…
If we create your newsletters, then the answer is yes. Recently, MailChimp changed its pricing structure. If you use the free version of MailChimp, you should still have a free account. If you pay for MailChimp, your cost may have gone up. The number of people in your “audience” has expanded to include not only subscribers but…
For many businesses, the main challenge with maintaining a blog or social media account isn’t coming up with ideas. It’s finding the time to write the content or create graphics. That’s where we come in. But we’ve noticed that sometimes another challenge arises: finding the time to review and approve that content. Unfortunately, it does…
You’ve created quality content. It’s posted on your blog. Now on to the next one, right? Not so fast! You can get more value out of that investment of your time and energy. For most small businesses, we recommend that you at least: Publish it on your blog. Share it in a newsletter. Post it…
Direct me – but don’t tell me what to do. One of the great paradoxes of using calls-to-action is that people need to be guided and encouraged with clear, forceful language – but it better not come off like you’re telling them what to do. This can put people on the defensive, make you seem…
Putting together an e-newsletter is a lot of work. Even if most of the content just reflects what you’ve put up on your site recently, you still have to format it, write an introduction, and make sure that it’s error-free. Because of all that, it can be incredibly disappointing when only a small percentage of…