Google BERT’s Impact

BERT is a significant algorithm update from Google — impacting 1 out of 10 searches. So at WR Digital Marketing, we’ve been keeping an eye on news about the update, particularly relating to how content can be written and optimized for it. Here’s a good summary of what we’ve learned… “There’s no optimizing for BERT…

SEO

Are Your Tactics for SEO Writing Up-to-Date?

Repetitive language. Awkward phrasing. Clunky sentences. Writing for SEO gets a bad rap for a reason. Websites that are written only to please the Google gods aren’t just painful to read—they’re entirely unnecessary. With over 25 years of combined experience in web writing, we’ve seen the evolution of SEO recommendations—from simple keyword repetition to the…

5 Tips for a Faster Content Approval Process

For many businesses, the main challenge with maintaining a blog or social media account isn’t coming up with ideas. It’s finding the time to write the content or create graphics. That’s where we come in. But we’ve noticed that sometimes another challenge arises: finding the time to review and approve that content. Unfortunately, it does…