Regularly updating your blog is a cost-effective way to optimize your site for search engines. But if you’ve been at it for a while, there may be another even more cost-effective strategy: going back and updating your old content. Google prefers “fresh” content. So that means your older posts are at a disadvantage. Plus, if…
As a business owner, it’s hard to know how to respond during an economic downturn. And it’s a drastic understatement to say that the current economic situation we’re in is a bit, well, unprecedented in that regard. Should you hunker down, cut costs, and be defensive? Or is it better to be playing offense during…
Coke or Pepsi? Apple or PC? Marvel or DC? There are lots of big rivalries out there that people feel strongly about. But Microsoft may have just ended the biggest one of all: two spaces after a period… or just one? What the heck are we talking about? In a recent update, Word started marking…
Marketing during a crisis can feel… weird. You need to make money. But you also don’t want to come across as crass or insensitive. Plus, you genuinely want to keep the relationship with your customers going. And to help in any way that you can. What to do? Ask yourself the same question you would…
When your website was first designed, it’s likely the designer took the time to run a series of checks and tests before the launch. But has your website been checked since then? If you’re not completing basic maintenance tasks regularly, your website could be… Displaying outdated information Suffering from technical issues that prevent users from…
BERT is a significant algorithm update from Google — impacting 1 out of 10 searches. So at WR Digital Marketing, we’ve been keeping an eye on news about the update, particularly relating to how content can be written and optimized for it. Here’s a good summary of what we’ve learned… “There’s no optimizing for BERT…
For many businesses, the main challenge with maintaining a blog or social media account isn’t coming up with ideas. It’s finding the time to write the content or create graphics. That’s where we come in. But we’ve noticed that sometimes another challenge arises: finding the time to review and approve that content. Unfortunately, it does…
Meta tags. Just the term makes them sound complicated and highly technical. So, when it comes to writing or reviewing them, you may not know where to start. Fortunately, the basics are easy to learn. Here I’ll cover the two meta tags that get the most use and attention: title and description. I’ll share exactly…
Repetitive language. Awkward phrasing. Clunky sentences. Writing for SEO gets a bad rap for a reason. Websites that are written only to please the Google gods aren’t just painful to read—they’re entirely unnecessary. With over 25 years of combined experience in web writing, we’ve seen the evolution of SEO recommendations—from simple keyword repetition to the…
If you start noticing that you’re getting more comments on your blog posts than usual, you might assume that’s a good thing. Unfortunately, not all comments are created equal, and there’s a good chance that some of those comments are spam. There are a few major problems with spam messages: first of all, they can…