As a business owner, it’s hard to know how to respond during an economic downturn. And it’s a drastic understatement to say that the current economic situation we’re in is a bit, well, unprecedented in that regard. Should you hunker down, cut costs, and be defensive? Or is it better to be playing offense during…
Lots of places around the country continue to open as restrictions loosen. But even if you are open right now, things aren’t exactly “back to normal.” Moreover, COVID numbers continue to rise in many places, and there’s a not-insignificant chance that we may be looking at more closures in the future. With all that in…
So far, Facebook has been making tweaks to their offerings for businesses to help during the pandemic. Updates to indicate how you’re operating. Promoting local gift cards. And now a fairly robust and somewhat personalized COVID-19 resources page that businesses can use. It’s not perfect, but you’ll find things like: How to Stay Connected to…
Marketing during a crisis can feel… weird. You need to make money. But you also don’t want to come across as crass or insensitive. Plus, you genuinely want to keep the relationship with your customers going. And to help in any way that you can. What to do? Ask yourself the same question you would…
Is YouTube marketing really a good idea for your business? Absolutely! Why? Let’s start with some of the obvious reasons. First off, we’re talking about the #2 ranked website in the world — second only to Google! That’s a lot of potential eyeballs on any marketing materials you add there. Sticking with a numbers theme,…
Been listening to the news lately? Of course you have. So chances are good you’ve heard stories about people purchasing gift cards to support local businesses. But what if you don’t have gift cards? Is this something you can do? How do you set it up? Enter Facebook. The social media giant just announced a…
You’re stuck at home. You can’t reach any of your customers in-person. You’ve been wracking your brain for ways to virtually connect. Then it hits you. And it seems so obvious. You’ve got a computer and a webcam. You can start posting YouTube videos and sending them to people. Clients will appreciate the fact that…
Likely due to recent controversy, Facebook has released a new section on business pages called “Page Transparency”. It will display, among other things, the location of all people who have a role (e.g., admin, editor, moderator, advertiser) on your Facebook page. If you want to review who has a role on your Facebook page, read these…
For many businesses, the main challenge with maintaining a blog or social media account isn’t coming up with ideas. It’s finding the time to write the content or create graphics. That’s where we come in. But we’ve noticed that sometimes another challenge arises: finding the time to review and approve that content. Unfortunately, it does…
You’ve created quality content. It’s posted on your blog. Now on to the next one, right? Not so fast! You can get more value out of that investment of your time and energy. For most small businesses, we recommend that you at least: Publish it on your blog. Share it in a newsletter. Post it…