At a recent speaking engagement, a personal trainer shared that she had a large number of clients who had gone through bariatric surgery because of her personal history with the…
Juliana has long espoused the belief that you're not really marketing unless you have a plan in place for what you're doing. A little while ago, she was invited to…
Most small and mid-sized businesses treat marketing like a side project. Something you fit in when you can — and if the budget allows. And I get it. It’s very…
Small business owners are known for wearing many hats: accountant, sales, head of operations, public relations… and now social media manager? It can be tempting to just put off social…
Score! A new client just reached out to you to schedule a meeting. Now come the logistics of scheduling. You glance over your calendar and start composing your reply email.…
When you start your business, it’s not always obvious who your ideal clients are going to be — or even who you want to target. You’re still feeling things out.…
