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Newsletters & Email Marketing

What Is a Lead Magnet – and Should I Have One?

Lead magnets are undoubtedly valuable assets in a marketing arsenal, and implementing a well-designed lead magnet strategy can be a game-changer for businesses looking to expand their reach and maximize…

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April 27, 2023
Read more about the article There’s nothing wrong with MailChimp but…
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Newsletters & Email Marketing

There’s nothing wrong with MailChimp but…

MailChimp is a behemoth in the email marketing world for a reason. It's a solid and user-friendly tool. We used it at WR Digital Marketing for probably a decade. And…

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April 18, 2023
Read more about the article All I Need Is a Funnel
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Newsletters & Email Marketing

All I Need Is a Funnel

We help clients build marketing funnels all the time. But I hate calling it that. Because the marketing funnel has been co-opted by those trying to make a quick buck.…

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April 17, 2023
Read more about the article Social Media vs. Email: If You Do the Math, There’s a Clear Winner
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Newsletters & Email Marketing

Social Media vs. Email: If You Do the Math, There’s a Clear Winner

Most business owners I meet are stressed out about social media. "I'm not posting enough." "I know I'm not posting the right content." "I'm not even on TikTok yet!" They…

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March 23, 2023
Read more about the article Case Study: The Value of a Newsletter Refresh
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Case Studies / Newsletters & Email Marketing

Case Study: The Value of a Newsletter Refresh

> A case study from a newsletter design refresh
> Small design changes can make a significant difference in your open rate
> A second send to non-opens can reach people who didn't see the email the first time

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January 10, 2022
Case Studies / Newsletters & Email Marketing

Case Study: The Value of a Newsletter Refresh

Recently, one of our clients -- Rock Solid Relationship Solutions -- came to us for advice on their newsletter. They had been handling it themselves for years but weren't particularly…

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June 29, 2020
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