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Read more about the article Promo Items Only Work If They Make People Think about You
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Branding

Promo Items Only Work If They Make People Think about You

There’s no point in putting in the time and effort to purchase a bunch of promotional products if the people you give them to quickly forget about them and toss…

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March 5, 2025
Read more about the article But what’s the ROI? Brand Awareness vs. Lead Generation
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Strategy

But what’s the ROI? Brand Awareness vs. Lead Generation

For entrepreneurs and small business owners, every moment you spend doing something for your business is an investment. So it’s understandable that you want to make sure you’re getting a…

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February 27, 2025
Read more about the article Should You Host Your Own Event Or Try to Speak at Someone Else’s?
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Speaking Engagements

Should You Host Your Own Event Or Try to Speak at Someone Else’s?

There are few better ways to make meaningful connections with potential clients than a speaking engagement or teaching a class at an event. In these settings, you gain access to…

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February 22, 2025
Read more about the article The Uphill Battle of Having Bad Reviews
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Reviews

The Uphill Battle of Having Bad Reviews

  An interesting restaurant opened up near you a few months back and you finally have time to check it out. Curious about the menu, you whip out your phone…

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February 19, 2025
Read more about the article It’s Girl Scout Cookie Season! What Delicious Marketing Lessons Can You Learn?
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Strategy

It’s Girl Scout Cookie Season! What Delicious Marketing Lessons Can You Learn?

Full disclosure: my daughter is a Girl Scout – and yes, you can contact me about getting cookies from her if you don’t have a Scout in your life. But,…

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February 11, 2025
Read more about the article The Future of SEO: Quality Content, Pure and Simple
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Search Engine Optimization

The Future of SEO: Quality Content, Pure and Simple

What’s the future of SEO? What should you be focused on if you are creating web content for your brand? Well, think about what Google’s ultimate goal is – at…

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January 24, 2025
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