Here’s some advice that probably sounds obvious on the surface: what works for one business won’t necessarily work for another. Makes sense, right? After all, your dental practice probably has…
Artificial intelligence is transforming the way businesses operate, and those who ignore it are doing so at their peril. An ever-growing number of tasks can be completed with incredible speed…
What does it mean to market reactively? Essentially, your marketing is driven by what’s happening at the moment. A reactive team scrambles to post about a trending topic, launches a…
Few things are more frustrating than visiting a website only to find buttons not working, layouts broken, or error messages flashing across the screen. And if it’s your website, this…
Originally Published Sep 17, 2024 by Crystal Broughan, Intellectual Property Attorney One interesting trend in my legal practice in recent years has been the rise of trademark dispute cases over…
No matter what industry you’re in, your biggest competitor isn’t another company: it’s the market itself. Trends shift. Consumer behaviors evolve. Technology disrupts. The brands who succeed aren’t the ones…
