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Read more about the article Not Trying to Be a Social Media Influencer? Then Stop Focusing on Views and Clicks
Social Media

Not Trying to Be a Social Media Influencer? Then Stop Focusing on Views and Clicks

If you’re like most small and medium-sized businesses, your ultimate focus probably isn’t trying to become the next viral sensation or land brand deals as a social media influencer. You…

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July 28, 2025
Read more about the article Cookie-Cutter Marketing Just Doesn’t Cut It: Why What Works for One Business Won’t Necessarily Work for Another
Strategy

Cookie-Cutter Marketing Just Doesn’t Cut It: Why What Works for One Business Won’t Necessarily Work for Another

Here’s some advice that probably sounds obvious on the surface: what works for one business won’t necessarily work for another. Makes sense, right? After all, your dental practice probably has…

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July 20, 2025
Read more about the article Businesses Shouldn’t Ignore AI in Their Marketing – But It Doesn’t Have All the Answers
Strategy

Businesses Shouldn’t Ignore AI in Their Marketing – But It Doesn’t Have All the Answers

Artificial intelligence is transforming the way businesses operate, and those who ignore it are doing so at their peril. An ever-growing number of tasks can be completed with incredible speed…

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July 16, 2025
Read more about the article Chasing the Trend: Why Reactive Marketing Is a Mistake
Strategy

Chasing the Trend: Why Reactive Marketing Is a Mistake

What does it mean to market reactively? Essentially, your marketing is driven by what’s happening at the moment. A reactive team scrambles to post about a trending topic, launches a…

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July 9, 2025
Read more about the article Why Your Website Is Going to “Break” – and How to Stay Ahead
Web Design and Management

Why Your Website Is Going to “Break” – and How to Stay Ahead

Few things are more frustrating than visiting a website only to find buttons not working, layouts broken, or error messages flashing across the screen. And if it’s your website, this…

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June 10, 2025
Read more about the article GUEST POST: Domain Name Disputes – How to Protect Your Business From Cybersquatting
Branding / Guest Post

GUEST POST: Domain Name Disputes – How to Protect Your Business From Cybersquatting

Originally Published Sep 17, 2024 by Crystal Broughan, Intellectual Property Attorney One interesting trend in my legal practice in recent years has been the rise of trademark dispute cases over…

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June 2, 2025
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Why Your Social Media Isn't Working...
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