What does it mean to market reactively? Essentially, your marketing is driven by what’s happening at the moment. A reactive team scrambles to post about a trending topic, launches a…
Few things are more frustrating than visiting a website only to find buttons not working, layouts broken, or error messages flashing across the screen. And if it’s your website, this…
Originally Published Sep 17, 2024 by Crystal Broughan, Intellectual Property Attorney One interesting trend in my legal practice in recent years has been the rise of trademark dispute cases over…
No matter what industry you’re in, your biggest competitor isn’t another company: it’s the market itself. Trends shift. Consumer behaviors evolve. Technology disrupts. The brands who succeed aren’t the ones…
When it comes to using pictures for marketing—whether for a blog, website, social media, or in print advertising—he rules around image copyright are often misunderstood, and the consequences can…
Traditionally, CFOs and marketing teams have lived in very different worlds. While the CFO focuses on numbers, efficiency, and financial health, marketing is often seen as the creative engine of…
