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Read more about the article Why Emotional Cues Help Your Message Stick (Without Manipulation)
Newsletters & Email Marketing

Why Emotional Cues Help Your Message Stick (Without Manipulation)

Have you ever seen an ad that made you laugh, tear up, or just feel something, and then – days later – you still remembered it? That’s the power of…

0 Comments
August 1, 2025
Read more about the article Give the Data Time: Don’t Be Too Hasty with Marketing Decisions
Newsletters & Email Marketing

Give the Data Time: Don’t Be Too Hasty with Marketing Decisions

One common mistake small businesses make is pulling the plug on a marketing campaign too early. It’s understandable. Budgets are tight. So if you’re not seeing immediate results, it can…

0 Comments
July 31, 2025
Read more about the article Want People to Convert? Embrace the Awkward
Newsletters & Email Marketing

Want People to Convert? Embrace the Awkward

By its very nature, marketing feels awkward. We hear this from small and medium-sized business owners all the time. “I don’t want to sound pushy.” “I feel weird emailing people…

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July 28, 2025
Read more about the article Not Trying to Be a Social Media Influencer? Then Stop Focusing on Views and Clicks
Social Media

Not Trying to Be a Social Media Influencer? Then Stop Focusing on Views and Clicks

If you’re like most small and medium-sized businesses, your ultimate focus probably isn’t trying to become the next viral sensation or land brand deals as a social media influencer. You…

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July 28, 2025
Read more about the article Cookie-Cutter Marketing Just Doesn’t Cut It: Why What Works for One Business Won’t Necessarily Work for Another
Strategy

Cookie-Cutter Marketing Just Doesn’t Cut It: Why What Works for One Business Won’t Necessarily Work for Another

Here’s some advice that probably sounds obvious on the surface: what works for one business won’t necessarily work for another. Makes sense, right? After all, your dental practice probably has…

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July 20, 2025
Read more about the article Businesses Shouldn’t Ignore AI in Their Marketing – But It Doesn’t Have All the Answers
Strategy

Businesses Shouldn’t Ignore AI in Their Marketing – But It Doesn’t Have All the Answers

Artificial intelligence is transforming the way businesses operate, and those who ignore it are doing so at their peril. An ever-growing number of tasks can be completed with incredible speed…

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July 16, 2025
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