Most small and mid-sized businesses treat marketing like a side project. Something you fit in when you can — and if the budget allows. And I get it. It’s very…
A basketball for sale with a price tag of $1,000. Would you buy it? Of course not. That's true even if you saw the perfect Google ad, Facebook post, email…
Many people think of marketers as “creatives.” Wordsmiths who craft clever, pithy taglines. Designers who make beautiful visual art. And those things can be a part of marketing. But the…
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I spend a lot of time telling businesses not to focus a whole lot on social media marketing. And there’s a good reason for that. The ROI just doesn’t hold…
A few months back, Juliana had the opportunity to hear Kathy and Patrick Terry share about the ups and downs of their journey turning P. Terry’s into a thriving restaurant…
“Brevity is the soul of wit.” - William Shakespeare, Hamlet “Less is more.” - Ludwig Mies van der Rohe, minimalist architect “The more you say, the less people remember.” -…
