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Category Archives: Digital Ads

How to Target Your Content and Ads to Reach the People Most Likely to Convert

Digital Ads, Search Engine OptimizationBy Josh Weiss-RoesslerMay 25, 2020

One of the great things about marketing online is the ability to target specific groups of people. You can advertise by a specific geographical area. By sending ads only to those who like or follow you. To people who search using particular keywords. The options are practically endless. Unfortunately, even with this kind of specificity,…

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Google Offering Ads Credits Through 2020 for Small- and Medium-Sized Businesses

Coronavirus, Digital AdsBy Juliana Weiss-RoesslerMarch 31, 2020

Times are tough for almost all businesses right now. But they are particularly hard for small- and medium-sized operations that just don’t have a huge amount of cash on hand to survive weeks — or months — of closure. You’ve come up with ways to offer your products or services without in-person contact. And you’d…

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