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Daily Archives: October 8, 2020

The SEO Value of Refreshing Old Website Content

Case Study: The SEO Value of Refreshing Old Website Content

Blogging, Case StudiesBy Juliana Weiss-RoesslerOctober 8, 2020

Regularly publishing new blogs is a cost-effective way to optimize your site for search engines. But if you’ve been at it for a while, there may be another even more cost-effective strategy: going back and refreshing old website content. How does this work? There’s More Than One Way to Make Content “Fresh” Google prefers “fresh”…

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