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WR Digital Marketing
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  • Who We Serve
  • Meet Our Team
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  • Our Blog
  • Contact

Monthly Archives: June 2020

Reopening? Prioritize Communicating How You Keep Customers Safe from COVID-19

CoronavirusBy Juliana Weiss-RoesslerJune 30, 2020

While businesses in a number of areas of the US are “re-closing” as COVID numbers skyrocket, those in less-affected areas continue to reopen. If you happen to be in this latter category, you are likely trying to communicate a number of things to your customers. Some of these may include: The simple fact that you’re…

“Playing Offense” on Marketing During a Downturn

Blogging, Coronavirus, Newsletters & Email Marketing, Social MediaBy Josh Weiss-RoesslerJune 30, 2020

As a business owner, it’s hard to know how to respond during an economic downturn. And it’s a drastic understatement to say that the current economic situation we’re in is a bit, well, unprecedented in that regard. Should you hunker down, cut costs, and be defensive? Or is it better to be playing offense during…

3 Ways to Pivot Your Business in a Crisis

CoronavirusBy Josh Weiss-RoesslerJune 30, 2020

There isn’t a business in the United States — and probably the world — that hasn’t been affected by COVID-19.  Some businesses are still completely shut down. Or have had to figure out how to operate with a skeleton crew of workers. Others have had to quickly and drastically ramp up services to meet increased…

COVID-19 Changes to Businesses and Marketing: June Edition

Coronavirus, Social MediaBy Josh Weiss-RoesslerJune 29, 2020

Lots of places around the country continue to open as restrictions loosen. But even if you are open right now, things aren’t exactly “back to normal.” Moreover, COVID numbers continue to rise in many places, and there’s a not-insignificant chance that we may be looking at more closures in the future. With all that in…

Case Study: The Value of a Newsletter Refresh

Case Studies, Newsletters & Email MarketingBy Josh Weiss-RoesslerJune 29, 2020

Recently, one of our clients — Rock Solid Relationship Solutions — came to us for advice on their newsletter. They had been handling it themselves for years but weren’t particularly happy with the engagement rate. It was clear from their high open rate and low unsubscribe rate that their audience was engaged with the content.…

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