While businesses in a number of areas of the US are “re-closing” as COVID numbers skyrocket, those in less-affected areas continue to reopen. If you happen to be in this latter category, you are likely trying to communicate a number of things to your customers. Some of these may include: The simple fact that you’re…
As a business owner, it’s hard to know how to respond during an economic downturn. And it’s a drastic understatement to say that the current economic situation we’re in is a bit, well, unprecedented in that regard. Should you hunker down, cut costs, and be defensive? Or is it better to be playing offense during…
There isn’t a business in the United States — and probably the world — that hasn’t been affected by COVID-19. Some businesses are still completely shut down. Or have had to figure out how to operate with a skeleton crew of workers. Others have had to quickly and drastically ramp up services to meet increased…
Lots of places around the country continue to open as restrictions loosen. But even if you are open right now, things aren’t exactly “back to normal.” Moreover, COVID numbers continue to rise in many places, and there’s a not-insignificant chance that we may be looking at more closures in the future. With all that in…
Recently, one of our clients — Rock Solid Relationship Solutions — came to us for advice on their newsletter. They had been handling it themselves for years but weren’t particularly happy with the engagement rate. It was clear from their high open rate and low unsubscribe rate that their audience was engaged with the content.…