When we build a marketing strategy for clients, one of the first exercises we do is: What Do You Do & Who Do You Serve? It's important to be really…

That was the rallying cry of the Cincinnati Bengals last year.  (Bear with me if you’re not a sports person! I’m not either.) My husband and our co-founder Josh grew…

“Potential recession.” “Rising inflation.” “Economic uncertainty.” Have you caught these phrases in the news recently? As a business owner, they’ve probably created a lot of scary feelings and questions: “Are…

  If you’re feeling uncertain about the economy, you may be looking at ways to cut back expenses. Marketing is often the first thing on the chopping block. And that’s…

So you’ve received written material from a marketing agency marked “For Review.” It might be a blog post, an email, a newsletter, a brochure, a technical article… Whatever.  And they’re…

Unless you’ve been living under a rock for the past few years (probably not since you’re running a business!), it’s likely you’ve seen at least one of the stories about…