For entrepreneurs and small business owners, every moment you spend doing something for your business is an investment. So it’s understandable that you want to make sure you’re getting a…
Full disclosure: my daughter is a Girl Scout – and yes, you can contact me about getting cookies from her if you don’t have a Scout in your life. But,…
Wait, what? Why should you invest in marketing if you're already seeing solid sales? Because without a system in place to consistently attract new leads and convert them—essentially, a marketing…
With the new administration coming in, things are likely to change for many businesses next year. For some, it may bring new challenges; for others, opportunities. How can you be…
Marketing works. It’s not magic. It doesn’t happen overnight. But if you treat it like a process — plan, implement, measure, repeat — eventually you will get to a place…
Many businesses hesitate to start marketing. Then, when they finally do, they might not be prepared for the big jump in sales that often follows. This sudden success can overwhelm…
