Traditionally, CFOs and marketing teams have lived in very different worlds. While the CFO focuses on numbers, efficiency, and financial health, marketing is often seen as the creative engine of…

Your business is doing okay, but you know it could be doing better. You just need more customers, which means you need to get the word out. So you decide…

There’s an infographic for WR Digital – a single infographic – that I’ve been working on for months and months. And months.  When it’s finished, I feel like it’s going…

If your business relies on just one marketing channel or tactic to bring in leads, you’re playing a dangerous game. It might work for now, but what happens when that…

For entrepreneurs and small business owners, every moment you spend doing something for your business is an investment. So it’s understandable that you want to make sure you’re getting a…

Full disclosure: my daughter is a Girl Scout – and yes, you can contact me about getting cookies from her if you don’t have a Scout in your life. But,…