Marketing works. 

It’s not magic. It doesn’t happen overnight. But if you treat it like a process — plan, implement, measure, repeat — eventually you will get to a place where leads are coming in regularly. 

And that’s an exciting moment… but one that’s also potentially dangerous for your business. 

Wait, what?

You want to grow. Get more clients. Make more sales. But if you grow too fast, the quality of what you offer cannot keep up. And when quality fails, people don’t repeat-purchase. They don’t refer new customers. They share bad reviews. 

And suddenly, instead of an influx of qualified leads… you have a bad reputation that you have to overcome.

But here’s the beautiful thing: if the leads are coming in too fast, there’s a solution.

You can slow your roll. 

Put those marketing systems on pause. Take a moment to breathe, regroup, and focus on an aspect of your marketing you may have been neglecting: loyalty.

Loyalty marketing starts with focusing on your customer relationships. What is the client experience like from start to finish? How can you improve it? How can you foster a sense of belonging, encouraging people to feel like a part of your brand?

These things won’t necessarily bring people in the door tomorrow, but they will pay dividends for years to come when done right. When the leads are coming in too fast, you shouldn’t just stop marketing. But you can just focus on the slower, more long-term activities, until your staff and processes are where you need them to be.

So that you can handle the next influx of leads.