THE DETAILS

Site Updates and Maintenance

What does site maintenance and updates mean? This includes the following:

  • Site content updates include text and image changes to existing pages. For example, if you offer a new event, change your pricing, or want to add seasonal content, you won’t be charged extra for these types of changes — they’re included in your site update and maintenance time.
  • Monthly site maintenance which involves ensuring your site is backed up, running updates for WordPress, your theme, and your plugins that help your site run faster and keep it secure, and installing new SSL certificates when required. For most months, this task takes about 15 minutes to complete. On occasion, there is an issue that needs to be fixed as the result of an update. In that case, we’ll make use of your “rollover” hours to get it done within your current plan.
  • Site improvements. We can also use this time to make technical changes to the site to help it run faster and appear higher in search results, such as addressing Google Search Console errors, setting up image caching, and updating high-performing content to see if we can get even better results.

We have also used this time to help clients with other technical issues — from troubleshooting their phone’s email client to creating digital intake forms. We’re here to support your business with any technical issue that we can help address from afar.

What exactly are rollover hours?

Similar to what you might have with your cell phone company, we “rollover” unused hours to future months.

But we also “rollover” the other way, so if you have a technical issue or site changes that take an hour or less over your allotted time, we’ll just spend less time during a later month.

That way, it’s easier for you to budget your marketing expenses — and only under extreme situations or major site changes will you need to pay anything beyond your monthly plan.

How will I know what was completed each month?

We will have a running spreadsheet where we track what was done each month, and you can always reach out if you have questions about what was done.

What is an SSL certificate?

This is a security protocol highly recommended by Google. If you do not have one installed, many browsers will show a warning about the security of your website.

You need to reinstall your SSL certificate at least annually. The installation typically takes an hour or less to complete.

What is a WordPress theme?And why does it need to be updated?

This provides the “bones” of your website that will be customized to fit your needs and your brand. You will need to buy a theme unless you have an existing theme we will work with. It is important that the theme registration is in your name for updates.

Updates are released by WordPress itself and theme developers that address bugs, fix security concerns, and improve the site’s speed and functioning. Keeping these up-to-date can help you with SEO, keep your site more secure, and provide a better user experience for website visitors. And in most cases, it takes just about 15 minutes to complete.

Handling monthly maintenance yourself.

If you don’t want us to handle site maintenance for you, we recommend you handle it yourself.

It may sound intimidating, but it’s really not hard to learn how to backup and update your site — even if you’re not a website designer or tech whiz. If you can create a Word document, for example, you likely have the necessary skill set.

You just need to click a few buttons in a few places and wait patiently while WordPress works. We can provide you with step-by-step instructions and be available for any questions if you choose to go this route. And you can always switch to having us handle it for you if you prefer.

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