To be successful in marketing, you need to stay on top of changes — in our culture, in the economy, in technology. Honestly, that’s what makes working in marketing so much fun; you’re always learning.

The switch from Google’s Universal Analytics to GA4 is one of those necessary learning opportunities. You can’t effectively engage in marketing if you’re not able to measure and understand results.

Our founder Juliana Weiss-Roessler was recently featured in an expert round-up about adapting to the new GA4. You can read it here.