A basketball for sale with a price tag of $1,000. Would you buy it? Of course not.

That’s true even if you saw the perfect Google ad, Facebook post, email drip, or billboard on the highway. You’re still not going to spend $1,000 on a basketball.

That’s because the offer itself is the problem. Let’s look at what we can change to make you want to buy this basketball — even for $1,000.