Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change. – Jill Whalen

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“Focus on the user and all else will follow.” – Google

Google’s goal is to provide search results that its users want. That’s why we believe in putting quality content and user experience first when approaching SEO.

You can successfully “trick” search engines into ranking you well for a while. But the content often reads like it’s written for a robot.

And a competitor can quickly come along and deliver what the search engine users really want. Google will take notice, and you’ll fall behind.

We take a long-term approach.

The result is a site that is friendly to search engine bots and human users.