If you give someone a fish,
you feed them for a day.
If you teach someone to fish,
you feed them for a lifetime.
Speaker Bio
Juliana Weiss-Roessler is the founder of WR Digital Marketing, a women-run agency in Austin. With 20+ years of experience, she has worked with over 150 organizations, including Dog Whisperer with Cesar Millan, the National Restaurant Association, and the Round Rock Police Department, and has presented to over 570 business owners and leaders.
Juliana focuses on empowering small and mid-sized businesses, especially those owned by women or minorities. She understands the struggles these local businesses face, especially when it comes to the relentless task of content production. Her team helps businesses get off that hamster wheel and start crafting a strategy to consistently attract and convert leads. The process involves four steps: plan, implement, measure, repeat.
In addition to her professional work, Juliana volunteers for Girl Scouts, enjoys macro insect photography, and treasures time with her husband and kids. Juliana is also a speaker, educator, and author of the upcoming book, Well-Rooted Marketing: Creating a Strategy That Grows with Your Business.
Experience
Talks and Workshops
TALK
Forget “Best Practices”: How to Craft a Marketing Plan that Actually Works
Social updates. Blogs. Newsletters. Flyers. Your website. Many business owners have been told that these things are “marketing.” But they’re not.
Join Juliana Weiss-Roessler, educator for PeopleFund and founder of WR Digital Marketing, as she breaks down what marketing is — and isn’t. She’ll show you how to get off the hamster wheel of constantly producing content that goes nowhere, wasting your time and money — and instead empower your team to craft a marketing plan to consistently generate leads using the Three Root Method.
TALK
Why Your Social Media Isn't Working - and What to Do About It
Social media marketing can be overwhelming, to say the least. But it doesn’t have to be!
Stop sinking time and energy into tactics that are not working. Learn the most common myths about social media marketing – and create a plan that you know you can handle for the long-term!
Join us to overcome your social media fears – and start harnessing its power for your business.
TALK
Maximize the ROI of Your Site, Social, SEO, and Email
Did you know that passing an SEO scan means absolutely nothing to Google? Or that most best practices for social media are designed to net you followers… not sales?
Business owners are constantly being pitched marketing solutions that seem to have complicated and specific rules. That can lead to paying for help… and then feeling uncertain you got your money’s worth.
In this session, Juliana Weiss-Roessler, educator for PeopleFund and founder of WR Digital Marketing, busts digital marketing myths — and reduces your stress! Then she’ll arm you with an understanding of common tactics, so you can better utilize the skills of designers, writers, and other marketing professionals.
TALK
Why Email Has a High ROI - and How to Harness Its Power
Did you know email marketing has 4x the ROI of other digital marketing channels?
Yet it is often overlooked in favor of PPC ads or social media. If you are a small businesses looking for ways to convert more leads, you may have low-hanging fruit opportunities with your email list.
Join us to learn why email is important – and start harnessing its power for your business.
WORKSHOP
Well-Rooted Marketing: Create a Strategy that Grows with You
Did you know there is a marketing tool that is proven to increase your success by 300%? This tool is also low-cost, easy to use, and proven by multiple studies across industries.
What?! Why isn’t everyone using it, right?
I couldn’t agree more. Yet I can’t tell you the number of business owners and marketing managers that breeze right by it or consider it a waste of time.
So what is this magic tool? I’ll tell you in two words:
A Plan
In the workshop, we’ll walk through the 3-Root Process you should go through before deciding what marketing tactics you’ll use.
With hands-on worksheets and activities, you’ll collaborate with fellow business owners, leaders, and sales professionals to start the process of building your marketing plan.
WORKSHOP
Creating a Marketing Strategy for Your Organization: A 5-Week Workshop Series
Over the course of five 90-minute workshops, you’ll develop a solid marketing plan for the next 12 months.
- Brand Strategy: Stand Out in a Sea of Competitors
- Marketing Strategy: Plan to Bring in Leads and Convert Them
- Website Strategy: Use Your Site to Grow Your Business
- Email Strategy: Increase Sales by Nurturing Leads and Fostering Loyalty
- Social Strategy: Connect with Your People and Drive Referrals
