While businesses in a number of areas of the US are “re-closing” as COVID numbers skyrocket, those in less-affected areas continue to reopen.
If you happen to be in this latter category, you are likely trying to communicate a number of things to your customers. Some of these may include:
- The simple fact that you’re open again.
- New hours.
- New, streamlined, or reduced offerings.
- Sales or specials to drive business.
All of those things are important. But one stands head and shoulders above all of them: your COVID-19 safety plan. In other words, what you’re doing to minimize their chances of catching the virus when they come to your business.
This is important for two reasons.
It Alleviates Fears
Many consumers are still reluctant to leave the safety of their homes. Detailing the steps you’re taking to protect your customers will make those people more likely to come.
The clearer and more specific you are with your safety guidelines, the more people are likely to trust that you have a real plan in place. Moreover, it eases fears by preparing them for what they’re going to experience.
Few things cause anxiety more than the unknown, so… make your plan known.
It Tells People What Is Required of Them
Part of “what you’re doing” means just that — the steps that management and staff members are taking on their own. Things like wearing masks and gloves, washing hands, sanitizing the store, and so on.
The other part, however, involves what may or may not be required of patrons.
Will they have to wear masks? Engage in social distancing in the store? Is there going to be a line outside as you limit the number of customers inside? Do they have to call ahead? Will you text them when it is their turn to enter?
These are just examples of possible “rules” that you may ask people to follow. You’ll have to decide for yourself what’s best for your business.
Take Your Business’s COVID-19 Safety Plan Seriously
People are sharing about businesses doing a good job — and they are definitely sharing about those doing a poor job.
For example, a very popular restaurant in our area was recently the subject of a negative post on a neighborhood Facebook page. In it, the writer panned their COVID-19 response.
They weren’t alone. The comment thread was overflowing with others sharing their negative experiences. And their plans not to return.
Don’t let this be you.
Need help making and communicating your COVID-19 safety plan? We can help! Get in touch and we’ll help you come up with the plan that’s best for your specific business.
