Not representative of the brand or clientele. Too seedy and dark.
Client wanted a hippie, welcoming, and healing vibe.
Greater focus on their support of the local community.
More focus on the glassblowing art to attract more artists to the back studio.
Increase sales and bring in more artists to rent their studio spaces.
Within 3 months…
Increased social post engagement by 17x
Rented all artist (bench) space + added a new one
YOY sales up consistently by at least 20%