Dentalmarketingguy.com focuses on — what else? — helping dental practices with their marketing!
Recently, they asked a panel of marketing professionals their advice on how to get website conversions. Here’s what Juliana had to say:
When people land on your website, it should be immediately clear what you do and who you serve. As a dentist, you may think this is fairly obvious. You provide dental services. But that’s too general. And it’s a sign you don’t have a clear brand, which is slowing your business growth.
Take the time to think about what differentiates you from other dental practices in your area. Maybe you work primarily with children. Perhaps you have a relaxing atmosphere. Or you could offer specific expertise others lack, such as having an oral surgeon on staff. What sets you apart?
This is what you need to communicate at the very top of your home page. Be concise. Get it down to 8 words or less. Then support that text with a large image that also communicates this message.
And finally, include a direct call to action to book an appointment. When built correctly, this will be the most powerful section of your site.
There’s lots of other great tips on website conversions there as well, so we definitely recommend reading the whole thing.