Well-known author, business advisor, and media personality Carol Roth recently compiled a list of small business marketing tips on her site. Juliana’s is one of the featured quotes!
Communicate Clearly
Not everyone is willing to visit a business right now. But, those who are on the fence are much more likely to visit a business that’s communicating clearly and specifically about how they are prioritizing safety. Make sure that business is yours — and not a competitor’s.
Create a FAQs landing page. Get specific about what policies you have in place – everything from cleaning procedures to social distancing requirements. Then, spread the word about the page via email, social media, and more.
There are lots of others as well, though, with many great suggestions. Read the full post here.
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