Well-known author, business advisor, and media personality Carol Roth recently compiled a list of small business marketing tips on her site. Juliana’s is one of the featured quotes!
Not everyone is willing to visit a business right now. But, those who are on the fence are much more likely to visit a business that’s communicating clearly and specifically about how they are prioritizing safety. Make sure that business is yours — and not a competitor’s.
Create a FAQs landing page. Get specific about what policies you have in place – everything from cleaning procedures to social distancing requirements. Then, spread the word about the page via email, social media, and more.