We’ve been keeping an eye on information about the usefulness of Google’s new website analysis tool. So, we wanted to share this recent article from Search Engine Journal (SEJ):
How Reliable Is Google’s Web.dev SEO Score?
(We took the liberty of correcting the grammatical error in their headline. Verbs should be capitalized!)
A Brief Summary…
Here’s the skinny in case you don’t have the time to read the full article.
The SEO score on the tool seems to have little to no connection to a page’s search rank, though there is some value to it.
As SEJ put it, “It may be more accurate if Google’s Web.dev’s SEO score were rebranded as an Indexability or Discoverability Score.”