BERT is a significant algorithm update from Google — impacting 1 out of 10 searches.
So at WR Digital Marketing, we’ve been keeping an eye on news about the update, particularly relating to how content can be written and optimized for it.
Here’s a good summary of what we’ve learned…
“There’s no optimizing for BERT other than the work you are already doing: produce relevant content of excellent quality.” – Edwin Toonen from Yoast
So that’s good news for now! But we’ll continue to monitor for any further news as more testing is done and results are released.
Want to learn more about BERT? Read more from Yoast.