WR Digital Marketing Co-Founder Juliana Weiss-Roessler was recently featured on the SmartrMail Blog.
Here’s an excerpt:
“If you don’t have the time to properly set up email flows in preparation for Black Friday this year, don’t worry. As Juliana Weiss-Roessler from WR Digital Marketing points out, you can still use email marketing now in a way to also set yourself up for success next year.
Set yourself up for success in 2020. Take advantage of the bump in traffic by asking people for their email in exchange for the Black Friday deal. For example, you can offer, “Sign up for our email newsletter to get our killer Black Friday deal!” That way, you have the opportunity to turn a one-time buyer into a repeat client.”
