WR Digital Marketing co-founder Juliana Weiss-Roessler was recently featured in the article “6 Tips for a Successful Social Media Strategy” on the LegalZoom blog.
Here’s an excerpt:
Convert Social Media Connections to Email Subscribers
If your primary social network disappears tomorrow, you’ll lose all of your connections. Avoid being overly dependent on platforms you don’t own by building one you do — an email list. Devote a portion of your social media plan to converting followers into subscribers.
“Give people incentives for signing up, such as discounts or premium downloadable content,” says Juliana Weiss-Roessler of WR Digital Marketing.
