When a new season is just around the corner, it’s generally a good time to reevaluate your strategy and make sure you’re ready to deal with any changes. But this year, it’s not just summer you need to be ready for — it’s the accelerating re-opening of our entire country and, to a lesser extent,…
Like everything else this year, Black Friday is sure to look quite a bit different than it has in the past. Will stores be crowded with people desperate for deals as virus numbers skyrocket? Will sites like Amazon dominate as everyone stays home? Will consumers opt for “necessity” purchases over “fun” items? How do you…
Well-known author, business advisor, and media personality Carol Roth recently compiled a list of small business marketing tips on her site. Juliana’s is one of the featured quotes! Communicate Clearly Not everyone is willing to visit a business right now. But, those who are on the fence are much more likely to visit a business…
As the world continues to try to figure out how to handle COVID-19 and allow society to function, many businesses are still struggling to attract customers. Depending on the nature of your business, there are lots of strategies that might work for you. Today we’re going to dive into the nuts and bolts of one…
What can you do to help your customers feel safe? Alignable recently posted an article covering that very question. And Juliana was featured as an expert for her advice. Check it out here. Want more of Juliana’s expert advice? Subscribe to our newsletter or get in touch!
While businesses in a number of areas of the US are “re-closing” as COVID numbers skyrocket, those in less-affected areas continue to reopen. If you happen to be in this latter category, you are likely trying to communicate a number of things to your customers. Some of these may include: The simple fact that you’re…
As a business owner, it’s hard to know how to respond during an economic downturn. And it’s a drastic understatement to say that the current economic situation we’re in is a bit, well, unprecedented in that regard. Should you hunker down, cut costs, and be defensive? Or is it better to be playing offense during…
There isn’t a business in the United States — and probably the world — that hasn’t been affected by COVID-19. Some businesses are still completely shut down. Or have had to figure out how to operate with a skeleton crew of workers. Others have had to quickly and drastically ramp up services to meet increased…
Lots of places around the country continue to open as restrictions loosen. But even if you are open right now, things aren’t exactly “back to normal.” Moreover, COVID numbers continue to rise in many places, and there’s a not-insignificant chance that we may be looking at more closures in the future. With all that in…
So far, Facebook has been making tweaks to their offerings for businesses to help during the pandemic. Updates to indicate how you’re operating. Promoting local gift cards. And now a fairly robust and somewhat personalized COVID-19 resources page that businesses can use. It’s not perfect, but you’ll find things like: How to Stay Connected to…