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Category Archives: Coronavirus

Juliana Featured on Carol Roth’s Blog Offering Small Business Marketing Tips

Coronavirus, WR Digital Marketing TeamBy Josh Weiss-RoesslerAugust 18, 2020

Well-known author, business advisor, and media personality Carol Roth recently compiled a list of small business marketing tips on her site. Juliana’s is one of the featured quotes! Communicate Clearly Not everyone is willing to visit a business right now. But, those who are on the fence are much more likely to visit a business…

Getting Customers Back During COVID: How to Effectively Offer a Sale

Coronavirus, Newsletters & Email MarketingBy Josh Weiss-RoesslerAugust 11, 2020

As the world continues to try to figure out how to handle COVID-19 and allow society to function, many businesses are still struggling to attract customers. Depending on the nature of your business, there are lots of strategies that might work for you. Today we’re going to dive into the nuts and bolts of one…

Juliana Featured in Alignable Post on How to Help Customers Feel Safe

Coronavirus, WR Digital Marketing TeamBy Josh Weiss-RoesslerAugust 4, 2020

What can you do to help your customers feel safe? Alignable recently posted an article covering that very question. And Juliana was featured as an expert for her advice. Check it out here. Want more of Juliana’s expert advice? Subscribe to our newsletter or get in touch!

Reopening? Prioritize Communicating How You Keep Customers Safe from COVID-19

CoronavirusBy Juliana Weiss-RoesslerJune 30, 2020

While businesses in a number of areas of the US are “re-closing” as COVID numbers skyrocket, those in less-affected areas continue to reopen. If you happen to be in this latter category, you are likely trying to communicate a number of things to your customers. Some of these may include: The simple fact that you’re…

“Playing Offense” on Marketing During a Downturn

Blogging, Coronavirus, Newsletters & Email Marketing, Social MediaBy Josh Weiss-RoesslerJune 30, 2020

As a business owner, it’s hard to know how to respond during an economic downturn. And it’s a drastic understatement to say that the current economic situation we’re in is a bit, well, unprecedented in that regard. Should you hunker down, cut costs, and be defensive? Or is it better to be playing offense during…

3 Ways to Pivot Your Business in a Crisis

CoronavirusBy Josh Weiss-RoesslerJune 30, 2020

There isn’t a business in the United States — and probably the world — that hasn’t been affected by COVID-19.  Some businesses are still completely shut down. Or have had to figure out how to operate with a skeleton crew of workers. Others have had to quickly and drastically ramp up services to meet increased…

COVID-19 Changes to Businesses and Marketing: June Edition

Coronavirus, Social MediaBy Josh Weiss-RoesslerJune 29, 2020

Lots of places around the country continue to open as restrictions loosen. But even if you are open right now, things aren’t exactly “back to normal.” Moreover, COVID numbers continue to rise in many places, and there’s a not-insignificant chance that we may be looking at more closures in the future. With all that in…

Facebook Now Has a COVID-19 Resources Page for Businesses

Facebook Now Has a COVID-19 Resources Page for Businesses

Coronavirus, Social MediaBy Juliana Weiss-RoesslerMay 21, 2020

So far, Facebook has been making tweaks to their offerings for businesses to help during the pandemic. Updates to indicate how you’re operating. Promoting local gift cards. And now a fairly robust and somewhat personalized COVID-19 resources page that businesses can use. It’s not perfect, but you’ll find things like: How to Stay Connected to…

Be Extra Careful Posting YouTube Content Right Now

Coronavirus, Social MediaBy Josh Weiss-RoesslerApril 15, 2020

You’re stuck at home. You can’t reach any of your customers in-person. You’ve been wracking your brain for ways to virtually connect. Then it hits you. And it seems so obvious. You’ve got a computer and a webcam. You can start posting YouTube videos and sending them to people. Clients will appreciate the fact that…

Facebook COVID-19 Update

Facebook Has New Options to Tell People about COVID-19 Business Changes

CoronavirusBy Josh Weiss-RoesslerApril 14, 2020

Recently, we posted about how Yelp is adding features for businesses. They’re designed to keep customers informed about virtual services and any changes to hours and days of operation during coronavirus. Well, now Facebook has gotten in on the act as well. (Expect this to be a trend.) Right now, Facebook’s options seem to be…

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