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Daily Archives: June 30, 2020

Reopening? Prioritize Communicating How You Keep Customers Safe from COVID-19

CoronavirusBy Juliana Weiss-RoesslerJune 30, 2020

While businesses in a number of areas of the US are “re-closing” as COVID numbers skyrocket, those in less-affected areas continue to reopen. If you happen to be in this latter category, you are likely trying to communicate a number of things to your customers. Some of these may include: The simple fact that you’re…

“Playing Offense” on Marketing During a Downturn

Blogging, Coronavirus, Newsletters & Email Marketing, Social MediaBy Josh Weiss-RoesslerJune 30, 2020

As a business owner, it’s hard to know how to respond during an economic downturn. And it’s a drastic understatement to say that the current economic situation we’re in is a bit, well, unprecedented in that regard. Should you hunker down, cut costs, and be defensive? Or is it better to be playing offense during…

3 Ways to Pivot Your Business in a Crisis

CoronavirusBy Josh Weiss-RoesslerJune 30, 2020

There isn’t a business in the United States — and probably the world — that hasn’t been affected by COVID-19.  Some businesses are still completely shut down. Or have had to figure out how to operate with a skeleton crew of workers. Others have had to quickly and drastically ramp up services to meet increased…

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