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Daily Archives: June 29, 2020

COVID-19 Changes to Businesses and Marketing: June Edition

Coronavirus, Social MediaBy Josh Weiss-RoesslerJune 29, 2020

Lots of places around the country continue to open as restrictions loosen. But even if you are open right now, things aren’t exactly “back to normal.” Moreover, COVID numbers continue to rise in many places, and there’s a not-insignificant chance that we may be looking at more closures in the future. With all that in…

Case Study: The Value of a Newsletter Refresh

Case Studies, Newsletters & Email MarketingBy Josh Weiss-RoesslerJune 29, 2020

Recently, one of our clients — Rock Solid Relationship Solutions — came to us for advice on their newsletter. They had been handling it themselves for years but weren’t particularly happy with the engagement rate. It was clear from their high open rate and low unsubscribe rate that their audience was engaged with the content.…

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