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Daily Archives: May 25, 2020

How to Target Your Content and Ads to Reach the People Most Likely to Convert

Digital Ads, Search Engine OptimizationBy Josh Weiss-RoesslerMay 25, 2020

One of the great things about marketing online is the ability to target specific groups of people. You can advertise by a specific geographical area. By sending ads only to those who like or follow you. To people who search using particular keywords. The options are practically endless. Unfortunately, even with this kind of specificity,…

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