One of the great things about marketing online is the ability to target specific groups of people. You can advertise by a specific geographical area. By sending ads only to those who like or follow you. To people who search using particular keywords. The options are practically endless. Unfortunately, even with this kind of specificity,…
Coke or Pepsi? Apple or PC? Marvel or DC? There are lots of big rivalries out there that people feel strongly about. But Microsoft may have just ended the biggest one of all: two spaces after a period… or just one? What the heck are we talking about? In a recent update, Word started marking…
So far, Facebook has been making tweaks to their offerings for businesses to help during the pandemic. Updates to indicate how you’re operating. Promoting local gift cards. And now a fairly robust and somewhat personalized COVID-19 resources page that businesses can use. It’s not perfect, but you’ll find things like: How to Stay Connected to…
Marketing during a crisis can feel… weird. You need to make money. But you also don’t want to come across as crass or insensitive. Plus, you genuinely want to keep the relationship with your customers going. And to help in any way that you can. What to do? Ask yourself the same question you would…