Direct me – but don’t tell me what to do. One of the great paradoxes of using calls-to-action is that people need to be guided and encouraged with clear, forceful language – but it better not come off like you’re telling them what to do. This can put people on the defensive, make you seem…
Putting together an e-newsletter is a lot of work. Even if most of the content just reflects what you’ve put up on your site recently, you still have to format it, write an introduction, and make sure that it’s error-free. Because of all that, it can be incredibly disappointing when only a small percentage of…
The good news: Your traffic is up. The bad news: Your sales aren’t. Perhaps your problem is that you’re not being direct enough with your audience. While it’s true that no one wants to feel like they are being sold to, most people still need a bit of direction or encouragement once in a while.…